blog3
9/20/13
Jessyca Evans
http://www.forbes.com/sites/davidvinjamuri/2013/09/13/chipotle-scarecrow-makes-enemies-to-win-customers/
this article is titled, "Chipotle Scarecrow makes enemies to win costumers". what i learned while reading this article was that this video attracted scads of publicity, media attention and tons of controversy. it was about how the food industry claims that their food is "all natural" but really it is just a scam for marketed products. i agree with the video and i now understand how some industries will take that to heart. i also learned this this is not considered advertising. it is instead called, narrative. narrative works differently in an online space.
i really liked this article. it was fun to read and interesting. i also enjoyed the videos this article had.
i have no questions about this article.
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